Barbie cares is an event by Walmart to be run in the US on November the 8th, inviting Moms, daughters and Barbie lovers to bring in their Barbie dolls to be used in a pilot program exploring toy recyclability at participating toy departments from noon to 3 p.m. Furthermore, for each doll collected, Mattel will donate a new doll to a local children’s hospital, up to 100,000 dolls.
That's the info taken from the Walmart website, but in the interests of objectivity an alternative point of view on the event can be found here: http://www.blogher.com/barbie-cares-will-explore-recycling-seeks-blondes#comment-67775
